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Est. 2009 · Saudi Arabia

Welcome To
Our World

Leading distribution and services across the GCC and beyond

Discover Azyan
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Our Company

Building The
Connected Future

Azyan, established in the Kingdom of Saudi Arabia (KSA) in 2009, is a leading distribution and services provider with consistent year-on-year growth in both revenue and regional presence. Today, Azyan employs over 200 sales professionals, reaching more than 3,000 points of sale across the GCC (Saudi Arabia, UAE, Kuwait, Qatar, Oman, Bahrain), as well as Egypt and Turkey.

Backed by a multilingual and multicultural team, Azyan delivers localized, premium solutions aligned with global standards. The company has built a robust ecosystem of partners including operators, wholesalers, resellers, and retailers, ensuring the seamless delivery of devices, accessories, SIMs, IoT products, and connectivity technologies.

Azyan redefines distributorship excellence by staying ahead of market trends in demand, supply, and digital transformation. Our partners rely on us for cost-effective, high-performance solutions that empower mobile operators, enterprise clients, and retail channels to serve end users efficiently.

Azyan Company

By The Numbers

Scale & Reach

From our headquarters in Saudi Arabia, Azyan operates one of the region's most extensive distribution networks across 8 countries.

3,580
Office Space
7,350
Warehouse
6,520
Retail Space
230
Sales Reps
2,580
Premium POS
125
Transport Units

Where We're Headed

Vision & Mission

Vision

To be the leading regional hub for smart technology distribution, empowering digital connectivity through innovative, reliable, and accessible solutions that connect people, businesses, and communities across the Middle East and beyond.

Mission

To deliver high-quality products and consumer electronics through an efficient distribution network, trusted partnerships, and exceptional customer service — bridging the gap between technology and consumers while driving digital transformation.

What Drives Us

Core Values

Innovation

We embrace change and continuously seek new technologies and ideas that enhance connectivity and customer experience.

Integrity

We conduct our business with honesty, transparency, and accountability in every partnership and transaction.

Customer Focus

Our customers are at the heart of everything we do; their satisfaction drives our success.

Excellence

We maintain the highest standards of performance, quality, and service across all our operations.

Collaboration

We believe in teamwork and building long-term partnerships that create mutual value.

Empowerment

We invest in our people, partners, and communities — enabling them to grow, lead, and thrive in a digital world.

Our Services

What We Do

Our Services

We have a core network of 1,500 retailers and an extended network of 3,000 POS. These channels are monitored and managed by an experienced management team that has combined 50 years experience in the market. With proper controls and development programs the team is able to manage a sales force of more than 200 employees.

Our strength in distribution is our ability to meet the needs of our clients expediently while linking our resellers with the latest products with high market demand.

1,500+
Core Retailers
3,000+
Points Of Sale
200+
Sales Team
50 yrs
Combined Experience

Where We Operate

Regional Presence

🇸🇦 Saudi Arabia
Headquarters
🇦🇪 UAE
Regional Office
🇰🇼 Kuwait
Regional Office
🇶🇦 Qatar
Regional Office
🇴🇲 Oman
Regional Office
🇧🇭 Bahrain
Regional Office
🇪🇬 Egypt
Distribution
🇹🇷 Turkey
Regional Office

Who We Work With

Our Partners

noonnoon
eXtraeXtra
PandaPanda
JarirJarir
LuLuLuLu
Virgin MobileVirgin Mobile
Amazon.saAmazon.sa
AlmaneaAlmanea
Saudi Duty FreeSaudi Duty Free
Al MusbahAl Musbah
GentooshopGentooshop

What We Distribute

Our Brands

Goui

Goui

Premium mobile accessories and power solutions designed for the modern connected lifestyle across the GCC.

Maestro

Maestro

High-performance audio and smart accessories delivering exceptional sound quality for every audience.

Zendure

Zendure

Advanced portable power and energy storage technology built for travelers, professionals, and explorers.

Awei

Awei

Affordable wireless audio and accessories combining style with cutting-edge technology for everyday use.

SBS

SBS

Italian-designed mobile accessories and tech peripherals with a focus on quality craftsmanship and innovation.

Cypher

Cypher

Next-generation connectivity and smart device solutions engineered for the demands of a digital-first world.

The People Behind Azyan

Our Team

Abdullah Alrashidi
Abdullah Alrashidi
CEO
Saher Brija
Saher Brija
General Manager
Moayed Alhameed
Moayed Alhameed
Sales Director
Juanita Fernandez
Juanita Fernandez
Marketing Director
Muhammad Aslam
Muhammad Aslam
Procurement Director
Dana Alali
Dana Alali
Online Sales Manager
Muhammad Walid
Muhammad Walid
Warehouse Manager
Mohamed Ikrimah
Mohamed Ikrimah
Region Sales Manager

We Never Stop Improving

Expo & Events

Azyan actively participates in major and technology exhibitions, showcasing the latest smart devices and consumer electronics while strengthening partnerships with industry leaders.

GITEX Africa Morocco
GITEX Global
IFA Berlin
MWC Barcelona
Sand&Fun

Get In Touch

Let's Connect

Contact Us

Ready to explore a partnership or learn more about our services?

Our Address

National Address: RHZA7722
Al Shaikh Abdulwahab Ibn Abdullah Street 2961 · Al Izdihar Dist.
Postal Code: 12487 · Riyadh | Kingdom of Saudi Arabia